SMWCR 2019 Schedule
Monday – Google and Youtube
8am-10 am
10am-10:30 am COFFEE BREAK
10:30am-12:30pm
12:30pm-1:30pm LUNCH
1:30pm-3:30pm
3:30pm-4pm COFFEE BREAK
4pm-6pm
Tuesday – Linkedin and Social Media Selling
8am-10 am
10am-10:30 am COFFEE BREAK
10:30am-12:30pm
12:30pm-1:30pm LUNCH
1:30pm-3:30pm
3:30pm-4pm COFFEE BREAK
4pm-6pm
Wednesday – Facebook and Instagram
8am-10 am
10am-10:30 am COFFEE BREAK
10:30am-12:30pm
12:30pm-1:30pm LUNCH
1:30pm-3:30pm
3:30pm-4pm COFFEE BREAK
4pm-6pm
Thursday – Tracking Tools – SEMRush
8am-10 am
10am-10:30 am COFFEE BREAK
10:30am-12:30pm
12:30pm-1:30pm LUNCH
1:30pm-3:30pm
3:30pm-4pm COFFEE BREAK
4pm-6pm
Friday – LA NACION
8am-10 am
10am-10:30 am COFFEE BREAK
10:30am-12:30pm
12:30pm-1:30pm LUNCH
1:30pm-3:30pm
3:30pm-4pm COFFEE BREAK
4pm-6pm
8pm Closing Cocktail
Tentative Schedule Format For Company and Advertising Agencies Owners/Managers Participants
Monday
Meet La Nacion
Owners of Companies, Advertising Agencies and/or Decision Making Managers will meet with La Nacion. The purpose of this meeting is for them to interact directly with these who will explain the benefits of web advertising.
They will also present them on how the advertising world is changing in Costa Rica and the world, and how they can benefit from advertising in La Nacion Digital.
Two session of 10 pax each maximum for each one
Tuesday
Meet Google
Owners of Companies, Advertising Agencies and/or Decision Making Managers will meet with Google. The purpose of this meeting is for them to interact directly with Google Rep who will explain the benefits of advertising with them as well as the monitoring tools that can be used to measure effectiveness and results.
Two session of 10 pax each maximum
Wednesday
Meet Linkedin
Owners of Companies, Advertising Agencies and/or Decision Making Managers will meet with Linkedin. The purpose of this meeting is for them to interact directly with Linkedin Rep who will explain the benefits of creating business networks with them.
One session of 15 pax maximum
Thursday
Meet Facebook
Owners of Companies, Advertising Agencies and/or Decision Making Managers will meet with Facebook. The purpose of this meeting is for them to interact directly with Facebook Rep who will explain the benefits of advertising with them as well as the monitoring tools that can be used to measure effectiveness and results.
Two session of 10 pax each maximum
Friday
Meet Semrush
Owners of Companies, Advertising Agencies and/or Decision Making Managers will meet with SEMRush. The purpose of this meeting is for them to interact directly with these companies Reps who will explain the benefits of their tools to measure advertising campaigns and web management to measure effectiveness and results.
Two sessions of 10 pax each maximum
What we Offer SMWCR 2019
Attendee Profile SMWCR
- Digital Marketers
- In-house and Advertising Agency Media Buyers
- PPC Specialists
- Product Managers
- Marketing Managers
- Community Managers
- Digital media buyers
- Social Media Managers
What We Offer the Attendees
- Learn how to buy Online Media and Measure your Results
- Spend 5 days with Google, Facebook, Instagram, Youtube, Linkedin and SEMRush
- Learn how to buy in each platform and how to measure your results
- Get inside knowledge on Social Media Selling
Day 1
Google Adwords – How to create your ad, determine keywords, guidelines, etc. Learn how to use it.
Youtube Advertising – How to advertise in Youtube
Google Analytics – How to measure your results via Analytics
Day 2
Facebook Ads Manager – How to create your ad, target audience, guidelines, etc. Learn how to use it for Facebook and for Instagram.
Facebook insights – How to measure your results via Insights
Day 3
La Nacion – How to advertise in La Nacion Digital and measure your results.
Social Selling Speaker
Day 4
Linkeding Business Solutions – Which are they and which are the best ones for your brand/company
Social Media and SEO Speaker or Admetricks
Day 5
SEMRush – How to use this tool for measuring everything related to your website
What we expect from you as an attendee
This is a Workshop, you MUST bring your laptop as you will be working on YOUR site.
Be clear which website you will be working on
Be clear on your market target (socio and demographic profile)
Be clear on what you want to sell/promote through these platforms